SERVICES / CAMPAIGN DIRECTION

Know what the ad needs to say before making it.

Campaign direction connects the product, the buyer, and the reason to act. It gives each ad a clear job before production starts.

Audience, offer and message fit together as a crimson glass campaign puzzle.

HOW THE WORK TAKES SHAPE

Campaign direction step by step.

  1. 01

    Start with the offer

    We look at what the product does, who buys it, and what would make the offer relevant now.

  2. 02

    Choose a message

    We agree on the audience, the point the ad should make, and what a customer should do next.

  3. 03

    Set the creative direction

    You get campaign angles and messaging that can guide the ads and the channels they will run on.

WHAT WE NEED TO BEGIN

Bring the useful context.

Product details, the current offer, the audience you want to reach, and any ads or sales information you already have.

  • Audience and offer
  • Campaign angles
  • Messaging and copy
Email about campaign direction