FILE MM-02 · CREATIVE PLAN

The Plan

We review your product and brand, agree on the concepts and produce your video and image ads. Deliverables, timing and review rounds are set before work begins.

PHASE I — IV

Four phases, agreed in advance.

  1. Phase I

    Assess the position

    We review your product, audience, brand assets and existing ads to write a focused creative brief.

    A written brief and a shared baseline.

  2. Phase II

    Agree on the plan

    We agree on concepts, scripts, video and image formats, deliverables and review rounds before production.

    An approved creative and production plan.

  3. Phase III

    Create and deliver

    We produce and edit the videos, design the image ads and work through your feedback before delivering the approved files.

    Approved videos and images in the agreed formats.

  4. Phase IV

    Review the evidence

    Your feedback and available ad results inform the next hooks, edits and visual concepts.

    A review with a specific next action.

WHAT WE REVIEW

Feedback shapes the next version.

We review the message, visual direction and formats with your team. Consolidated feedback keeps each revision focused.

When ad results are available, they help us choose new hooks, edits and image concepts. We agree on any further production before starting.